CÍRCULO | A Complete Brand Experience

CÍRCULO is more than an event. It is a complete brand experience, conceived, designed and produced by us.

From the first strategic ideas to the final campaign visuals, every creative element has been developed in-house. Our goal was to create a brand that feels consistent, distinctive and memorable across every touchpoint.

For CÍRCULO, we developed the complete brand strategy and visual identity, including the logo, typography, colour palette and creative direction. We also designed and built the website, ensuring that the digital experience reflects the same premium atmosphere as the event itself.

To bring the brand to life, we photographed the venue, the team, the food and the entertainment using both professional cameras and aerial drone photography. Every image was carefully crafted to capture the atmosphere and tell the story behind the brand.

The DJs’ press photography was reimagined and seamlessly integrated into the CÍRCULO visual identity, creating one consistent look and feel across every campaign and communication.

Photography formed the foundation of the project, while Photoshop, Adobe InDesign and AI-powered workflows were used to refine, enhance and unify every visual element into one cohesive brand experience.

The final piece of the concept will come to life during the event itself. As part of the brand activation, guests will be invited to take part in a curated on-site photoshoot, transforming them from visitors into an active part of the CÍRCULO brand experience.

Services

• Brand Strategy
• Brand Identity
• Photography
• AI Integration
• Brand Activations
• Website Design & Development

At Rijk in Beeld, we believe the strongest brands are built when strategy, design, photography and technology come together to create experiences that people remember.