Donald Duck | 70th Anniversary Celebration

Het Donald Duck tijdschrift was jarig!

The beloved Donald Duck magazine celebrated a remarkable milestone: 70 years as the Netherlands’ most cheerful weekly magazine.

Commissioned by Astrid De Jong, we were invited to create a unique photo activation for the anniversary celebration. Our concept was simple, playful, and completely in the spirit of Donald Duck: a life-sized Donald Duck diorama, allowing guests to literally step inside the pages of the magazine.

The interactive installation quickly became one of the highlights of the event, giving visitors the opportunity to become part of their own Donald Duck adventure while creating fun, memorable photographs to take home and share.

A colourful activation that perfectly combined creativity, nostalgia, and guest experience—bringing seven decades of Donald Duck magic to life.