Gastvrij Rotterdam | 10th Edition Campaign

Following the success of the previous campaign, we were once again entrusted with developing and producing the creative campaign for the 10th edition of Gastvrij Rotterdam.

The new concept centres around five distinct personas, each representing one of the event’s key visitor groups—from hospitality entrepreneurs and managers to chefs, bartenders, maîtres, and sommeliers. By placing these professionals at the heart of the campaign, we created a visual identity that reflects both the diversity of the hospitality industry and the wide range of exhibitors represented at the event.

Beyond the hero campaign image, we produced a complete cross-media content package. Every character was photographed individually, in multiple viewing directions, delivered as isolated cut-outs, and combined into various group compositions. This flexible asset library allows the campaign to be adapted seamlessly across every communication channel and format, from large-scale advertising to digital and social media.

The result is a versatile, future-proof campaign that combines strong storytelling with maximum creative flexibility.