Commissioned by King Nederland, we collaborated with Unframed to create a new employer branding campaign designed to attract future talent through authentic visual storytelling.
Rather than working with professional models, the campaign featured King’s own employees—the people who truly represent the culture and character of the organisation. We built a complete studio on location, provided professional hair and makeup, and created a relaxed, energetic atmosphere that allowed everyone to feel confident in front of the camera.
The result is a series of bold, contemporary visuals that feel genuine, approachable, and powerful—perfectly reflecting King Nederland’s identity as an employer.
Be sure to check out the behind-the-scenes film created by FloStudio, offering a glimpse into the energy and collaboration behind the production.



















