Kruidvat | Toy Campaign

It has become one of our favourite annual traditions: every September, our studio transforms into a world full of children, toys, and endless imagination—long before the excitement of Saint Nicholas and Christmas begins.

Once again, we had the pleasure of producing the photography for Kruidvat’s annual toy catalogue, capturing the joy, curiosity, and excitement that make the holiday season so special.

Filled with playful moments, vibrant colours, and genuine expressions, the campaign brings every toy to life while creating imagery that inspires both children and parents. A fun, energetic production that we look forward to every year.