Netflix | Bad Boa`s

For the premiere of the new Netflix film Bad Boa’s, starring Jandino Asporaat, we created an urban photo activation that immediately set the tone for the evening.

Guests were welcomed into a setting inspired by both the energy of the film and the unmistakable character of Rotterdam. Featuring a bold backdrop with the city’s iconic skyline, the experience felt raw, authentic, and instantly recognisable to anyone who knows the city.

The undeniable centrepiece was the original Bad Boa’s bicycle—a striking prop that connected the activation directly to the film and brought a smile to every guest’s face. Combined with the Rotterdam skyline, it created a scene where visitors could step straight into the world of Bad Boa’s.

The result was a constant stream of fun, energetic, and often hilarious portraits that guests loved to share, generating plenty of excitement around the premiere. More than just a photo opportunity, the activation became a memorable part of the overall event experience.

An urban concept, an authentic city vibe, and a cinematic atmosphere—the perfect combination for an unforgettable premiere.