Netflix | The Crown

For the launch of the final season of The Crown, we created a bespoke brand activation commissioned by Event Department.

Hosted at the iconic Rijksmuseum in Amsterdam, the event provided the perfect setting for an experience inspired by the elegance and grandeur of the series. Our activation invited guests to step into the world of royalty by creating their own Royal Portrait, styled to reflect the timeless aesthetic of The Crown.

Over the course of the evening, we photographed more than 200 guests, transforming each of them into the subject of a regal portrait. The experience became one of the highlights of the event, allowing visitors to feel, if only for a moment, as though they were part of the royal world portrayed in the series.

A sophisticated activation where immersive storytelling, premium portrait photography, and unforgettable guest experiences came together in one truly iconic location.